Meet Jackson' Honest

We believe the center of gravity for the food chain will soon revolve around one critically important factor: nutrient density. For Jackson's Honest, the goal of nutrient density is simple to define: pack the most traditionally nourishing fats, proteins, and carbohydrates into food as possible. This means coconut oil not canola oil; maple sugar instead of high fructose corn syrup; butter instead of margarine.

Ancestrally important foods are the foods of the future; they worked for millennia in meeting the nutritional and metabolic demands of our ancestors. We think they can work just as well for our bodies in a modern day environment. This is why we choose coconut oil: nature's most potent source of lauric acid - a unique medium chain fatty acid with myriad beneficial properties for our bodies. It is why we choose heirloom varieties of potatoes and corn that represent thousands of years of genetic crop heritage. It is why we choose unrefined sea salt and Real Salt brand sea salts: the trace minerals and micronutrients add another layer of nutrition to the chips. In all of these ways and more we are dedicated to developing and making our products revolve around this critical keystone: it served our son and the rest of our kids' needs well and we hope it serves you also.

Non GMO Sweet Potatoes, Organic Coconut Oil, Sea Salt.